I was kindly invited along to the halloween costumes outlet Eveden studios in London yesterday to get a closer look at the A/W swimwear and lingerie collections for the umbrella companys off-shoots Freya, Fantasie, Elomi, Fauve and huit 8.
After at first getting a little lingerie manufacturer china bit lost running around Oxford and Carnaby street trying to find the address I called the lovely Natalie Mortlock from Evedens PR department who directed me to the studio and gave me a walk through the collections.
Greeted by juice, fortune cookies, underwear manufacturer china sushi, Japanese lanterns and parasols I was guided into an oriental-themed room where the models had fans in their hands and chopsticks in their hair. Although the collections themselves dont really seem to have an oriental theme it added a touch of elegance.
Firstly, the Freya range was gorgeous some really pretty pieces for A/W 2011 2011 has been an exceptional year for the brand on the design front. Three favourites from the lingerie range were the Erin:
And Neive, in both the standard balcony plunge and the long-line versions:
Unfortunately the long-line starts at a 30 back, but still a gorgeous item!
How about introducing a little drama into your lingerie drawer? Freya creates a must-see lingerie collection of fresh looks that fit perfectly.
With plenty of styles and vibrant prints to choose from and with sizing up to a K cup, youll be spoilt for choice.
A few more:
Two things to note are the expansion of the sports bra range into swimming costumes and tankinis for the active swimmer and the new style Deco with a little bit of extra padding. (see slideshow above!)
The new Fantasie range was beautiful although slightly more full coverage and more mature designs than Freya, I still adore this range for a more grown up and sophisticated kind of look. I have always one in particular stood out to me the Lynsey:
Such beautiful colours!
Be young, foolish and happy every single day with the beautiful new collection of lingerie from Fantasie.
With indulgent fabrics, sophisticated styles and effortless support right up to a K cup, youll feel good on the inside, great on the outside and have the confidence to dance like no-one is looking even if they are!
A few more images of the range:
The Elomi range was really impressive and promising. Although catered to a more curvy girl (it caters from a C to JJ cup and from 32- 48 back size) it is great to see a range so young, glamorous and fun for the plus-size girl. The model was raving about the designs and how important it was for the bigger girl to be catered for too everyone deserves to be sexy and Elomi really hit the nail on the head with this stunning collection.
Be confident in yourself and everything else will follow. The new collection of Elomi lingerie for the fuller figure features beautiful styles and luxurious fabrics that will hug, hold and support your curves in all the right places so you can have complete confidence in your great shape.
Fauve, the brands higher-end collection was for me a big hit. Ive never seen much from the brand up close but you can really see where the extra money goes all the extra detailing, embroidery and lush fabrics really give this brand a luxurious feel.
I was so impressed with the range that when offered a complimentary fitting and sample bra I went for a Fauve set. I will be reviewing it very soon!
Finally the latest brand to be taken on by Eveden, Huit 8, a frecnch brand catered to smaller cup sizes had some gorgeous lingerie and bikini sets for the smaller bust they made me extremely jealous that I couldnt try them myself